A Football Matchup Where We All Win

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Tuesday, 14 December 2004

 

Last year's version of ESPN NFL was a masterpiece of play control, presentation, depth, and graphics. My own personal review of all of last year's football games had ESPN NFL 2K4 tied with Madden 2004. (You can find that review here: http://www.playmadden.com/modules.php?name=News&file=article&sid=257&mode=&order=0&thold=0 ) I felt that both games were quality, but each contained an equal amount of problematic flaws. ESPN had its overly-juiced running-game (especially online), and some very shaky PS2 online play, while Madden had the usual "gimme routes", "single-player comeback AI" and the notorious "Jetpack" cheese working against it. I felt that ESPN was far and away the better single player experience, while Madden was the clear-cut online/head-to-head game.

 

But what causes such a big sales differential?

 

The big difference between the two games has always been brand-establishing and marketing. The "Madden" series is going on its 15th year. Every American male under the age of 40 knows about the series. We played it in our youth on older systems. Marketing for Madden is easy, since many of us gamers are programmed to buying it, and have for over 10 years now. That said, EA still does a fantastic job of marketing their products, and Madden is their clear flagship title. Be it commercials, print ads, TV spots- you name it, EA is the king.

The 2K/ESPN series has always lagged behind in terms of marketing. The print ads were rare, and the TV commercials were even more scarce. In my opinion, up until very recently, Sega has done a poor job of promoting this great product and its features. A good example was how EA really trumpeted "Playmaker" controls last year. We all know that it was a new form of situational hot-route and directional play-mirroring on offense, as well as a safety-cheat left/right control on defense. We heard about Playmaker so much before the release of Madden 2004's release that we knew its feature mantra in our sleep. But what many of the fans didn't know is this: ESPN NFL had already had ALL those features in the previous year's version. Each and every one! They just didn't hype it. (And frankly, you had to dig into the game manual pretty deeply to realize they were there.) Oh, and by the way- the enhanced defensive controls that EA is touting for Madden 2005- such as hot blitzes, hot covers, hot double-teams, - guess what?

Every one of those features was already in last year's ESPN NFL 2K4!!!

The battle between John Madden NFL 2005 and ESPN NFL 2K5 is really heating up. And frankly, that's a good thing for us all. Not since the first two versions of NFL GameDay on the original Sony Playstation has anyone given the Madden series a "serious" run for its money. (And that was way back in 1995/96). Since then, Madden has been the clear and undisputed sales winner every year.

 

Meanwhile, the Sega 2K/ESPN series, developed by Visual Concepts, has slowly carved out a niche' for itself since its debut on the now defunct Sega Dreamcast. The series has always had a great deal going for it, and their yearly innovations have always been numerous and well thought-out. That's not to say the series hasn't had its flaws but the same can easily (and accurately) be said of Madden, as well as all football games ever released. But it has always been what I would call "The Best Football Game That Few People Bought." The series has slowly garnered a hard-core following, as well as critical acclaim- often being awarded higher review scores than EA's Madden Football.



(You can also bet that the online franchise play that ESPN is promoting THIS year will eventually work itself into the Madden feature set- probably in Madden 2006.)

So we can clearly see that while the ESPN series really pushes innovation in their game, while Electronic Arts simply tells you about their features and markets/promotes them better. Madden Producer Jeremy Strauser, in a video interview with Gamespot, was quoted as saying (regarding the $20 price-point of ESPN NFL 2K$)- "Its clearly the difference between an 'A' product (Madden) and a "B" product (ESPN)"- Well, I have to disagree with him. In the past, it was a case of "A" marketing (EA's) versus "C" marketing (that of Sega).

-Perhaps Jeremy didn't read any of the reviews last year- (or care to mention them...) It was a neck and neck race in that regard. Just not in terms of marketing and overall sales.

But this year, things are much different. The information coming out of the Sega camp about ESPN NFL 2K5 is fast and furious, as well as the marketing. And then there's that price! I've never seen anything like it. The move has had its share of critics, but I applaud it. At that price-point, even Madden faithful will at least give the game a try. And that is exactly what they are counting on. Heck, you can pick up a great football title for under the price of a tank of gasoline for your car! Unheard of!

And in doing that, Madden "faithful" will be exposed to "Living Rosters", "VIP Profiles", online franchises- where people in your league can trade players with one another, superior presentation, Chris Berman's live video highlights of other games around the league, Mel Kiper coming in mid-season to talk about hot college prospects for the draft, the "Crib", "First Person Football", and the great gameplay that those of us who know the series have come to expect.

....And they also are promising that they fixed the running game, and the shaky online play that plagued the PS2 version.

All told, its easy to declare an early winner in the upcoming football video game wars. The winner is: The Gamers. Never before has the competition reached such a fever-pitch. Features- instead of mere roster upgrades and slightly more advanced graphics- are driving the war. Sega is pushing hard, and EA has to respond in kind. We the fans reap the rewards. The harder they push against each other, the more we get out of the games. Whether you are a fan of Madden or ESPN - or both- this battle is pushing our game experiences to higher levels.

See you on the virtual gridiron.




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