According to Kotaku.com 2K has cancelled it's College Hoops series due to low sales and has decided not to renew the license.  It has also been rumored that EA is now in negotiations with the Collegiate Licensing Company for the exclusive license.

"2K Sports has decided not to continue negotiations with the CLC for the license for its top-rated College Hoops franchise, which would have been released next in November 2008. We are committed to providing fans with high-quality, critically-acclaimed sports games, but given our disciplined approach to the business, we do not believe the current discussions would result in an acceptable outcome."
 

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